The Battle Royale between Battle Royale gaming studios

all im saying is, the game succeeded cuz streamers love the game and keep playing it and the consumer loves the game and wants to play it; that has nothing to do with zillions of dollars (that’s not even true, they might have gotten like 25k-50k depending on their size) being thrown at them

what’s wrong with that?

and im not sure ninja is still being mentioned in the press btw, if he is then it’s just cuz the press haven’t figured out yet that the hype is over, rofl

again btw, look at Shroud doing it all without the press…

the press only moved in cuz ninja was suddenly so big, it’s not the press that made him big

it’s the same thing here, the game is big cuz it’s so good and streamers love it, the game didn’t get big just cuz 10 streamers got 1 sponsored segment…


yea, but again, if no one knew it existed or would come out, no one would even have streamed it on their own.
the marketing made sure streamers knew it was a thing, and “would you kindly play it”(that’s the zillions) likely just made them happy about taking a short break from whatever (not that they wouldn’t have tried it maybe, but they didn’t know it was coming until respawn pr poked them)
again the point being, that a success booster like a good marketing(which apex had) -would BF V still be at a loss ?(such so that EA wont even bother tossing a fewer zillions at stream marketing like that here again)?
i’m thinking it’s not just a bad move but it’s the wrong move to do “now” with apex hitting so big, they should have waited (or had it way earlier) my guess is if people can choose between a 60$ BR mode or Apex they are gonna choose Apex…
(at least the way i’m understanding it’s gonna be a free update to the game for owners, not a f2p mode for people?) -aaand bf V is kinda dead with what “couple” of thousand players? :man_shrugging: don’t think a BR mode is gonna bring much back for that, at least not that many new buyers, even at a current 50% discount :thinking:
“could Ninjashroud or “grandaddy BR” save that?” :face_with_raised_eyebrow: my guess was no

Ninja got 1 mill alone, (“blowin up in the press”), just sayin :wink:


u see, what yr saying here is exactly the point i’m making, EA wouldn’t be able to make BF V a huge success by paying zillions of dollars for some streams cuz that won’t matter because the streamers will not keep playing that game as soon as the sponsored segment is over

the reason Apex is so big is not cuz there were sponsored segments, it’s cuz the streamers kept playing

and maybe ninja did get a million, rofl, but i doubt that, it’s just an unconfirmed report at this point, and obviously he won’t deny it cuz this is great for him, let all other companies think that this is what they should pay him…


like i was saying, problem being BF V already has its past, consumer “mood” set one way or another for(/against) it (among other obstacles for sure)
Apex was new, and it has worked/does work for “new”/fresh things where there is no bias one way or another yet.

Does it being free help? ofc, does it being Fortnite esque without actually being fortnite/being its own game help? ofc, does it help it’s actually a good game and competently made, ofc.
But, with the right promo, you can literally sell poop to the masses, the more shiny or polished a turd then is just makes it easier/better, but without anyone “selling” your product, you’d also be more sure to fail. They had 0 presence or marketing, it would 100% have flown under peoples radar, and not gained a fraction of its current popularity, -without those streams/marketing “popular people/celebrities spreading the word”, guaranteed.

Sht literally ticks up when X celebrity shoutouts something, again poop could be a thing. Apex would never have been a thing, without those streams, because no one even knew it was a thing without, because no one ever said it’s coming or “btw apex is in store and free” :man_shrugging:

Even the Kardashians couldn’t save Hitler’s image, sure. Doesn’t mean sht doesn’t fly of the shelves when they promote a product. -gaming is not much different, and is why they are tossing money at YT/Streamers as marketing for their games, it works, (even a bit for poop).


yr forgetting one detail btw

EA did pay a whole bunch of streamers to play BFV at launch too, same with COD, same with Heights, same with a whole bunch of games; I distinctively remember that, so there’s no difference there whatsoever…

COD and BFV actually did have the marketing machine going, but they also paid the streamers for sponsored segments all the same, the difference is that Apex did it without the marketing, not that there were sponsored segments

this again proves that sponsored segments are not responsible for the success of the games cuz all big games do that now, even a lot of smaller games…

the reason this game is so big is cuz it’s so good that streamers keep playing it day-in day-out without being paid to do so

ninja sponsored BFV stream:


basically, Apex did the same as all these other games, so ???

i dont even understand why u would argue this point:

this game is big cuz streamers kept playing it long past the sponsored segment and cuz it’s just so good, just like Fortnite, the sponsored segment in itself can not make a game a huge success in itself ever

Ninja played Heights too btw, and was sponsored for a bunch of other games too, where are they now?

Ninja played the culling, island of nyne, darwin project, fractured lands, realm royale, and a bunch of others too, where are they now???


that’s the continued growth, apex literally blow up over night, more than Fortnite’s BR mode did
Again, they(cod, bfv, others) had marketing, pre launch, hype etc, aaand controversy, deck was already pretty stacked against BF(a bit CoD depending on which fence you lean on)
So there is pretty much only one way you can go from there, either you have them (at that point) or you go down, CoD might even have needed that marketing just to make the numbers they did given the usual drop off that popular game has every time.

Again, and this is very important, Apex had none, nothing. So when no one knows you exist, you are bound to fail (EA even kinda expected this) if none is aware of you. So when you have a blank slate, and “suddenly” the most popular people in the (gaming) world saying “check out this game” -it could be literal poop, and people would check it out. Sustainability is then up to the product itself, but those week 1 XX millions, 110% not a question the vast majority of those are because of those celebrities promoting the product, even just initially.
it doesn’t matter if a product is the best in the world, if 0 knows you are out there, you’re tumbleweeds rolling in the desert. And on the other hand you can be a poor product with great marketing, and thrive despite being poop.
(and in case of Radical heights you can’t really do much when you have “everything” against you)
People literally attribute the initial success of Apex to people like lirik and shroud, etc with apex taking over the twitch nr1 spot “right at the time”, -and some not even aware they were part of the promo team that took over twitch.
There is no denying that or why it was done, -or that it’s a pretty decent marketing strategy, and it clearly worked.
Sure liking the game (and continuing to play) helps… but it would have been an unknown ghost town in the middle of bumsville if they hadn’t gotten the word out, which they did, in such massive scale. -better than a primetime ad


all these games had sponsored segments, only Apex blew up overnight

Apex is the only one that streamers are still playing every day a month later (just like Fortnite)

hence, the only thing that set it apart is its quality


the others didn’t have a massive/the same type of concerted marketing effort
and you really think those games didn’t gain from those streams? initially?
again, if your product is shit you need better marketing to make something work against a better product, but even as a great product you still need “some” publicity, for people to even know you are there.
So when you have mediocre games, the marketing trick from someone like Ninja is definitely gonna help, initially, But if you don’t get him or X to keep supporting your product, it’s not gonna work on its own if you have something that is shit, and no longer the “digital messiah” to tell you it’s not sht like you think.

Apex was doa without that stream/twitch “takeover” in my mind, because they had no presence at all. They might have picked apex up eventually, gradually, on their own, but it would not have had the same effect.
Suppose the easiest example is Ninja himself, he was “no one” until is Drake stream, then suddenly he is the most viewed(not subbed) streamer, “over night” -because 1 “shoutout” -gets in the media, blows up even more. The “blow up”/“over night effect” is real. The bigger you are the more cloud you have, so when someone, Ninja, Lirik, shroud etc shows you something, paid promo or not, you bet it gets in someones head. And that it will boost your numbers.

Had Apex not been good, sure they probably wouldn’t have been able to maintain all XX millions past week 1. But it would also not have blown up like that/been dust in the wind without twitch promos 100%.
When a celebrity has a marked effect on paid games/things, there is no question they have a bigger reach on free stuff… But if the more awful your product is, the more glitter and sparkles you need tossed in your eyes to ignore its flaws. (people bought soulja’s console, it’s truly possible)
-guessing Nyne/fractured lands etc games were such turds they needed more polishing than a 4h stream could make them see past :man_shrugging:


y i wont agree with u in that i feel all those games had the same sponsored coverage and the only real difference is in what the games have to offer, but fine


Look out Pubg,Fortnite,and Apex Legends the G.O.A.T of battle royale games called Incursion is coming. :rofl:


Here you go boys and girls another battle royale just for you. This time it’s a vehicle battle royale called notmycar.


@Animosity I might try that seems kinda cool and free but it does remind me of Crossout a bit.


Let me know how u like it. It’s not really my thing but i’d be curious as to what you thought about it.


Anyone tried Spellbreak?


I’m a member of alienware arena and they’re giving out keys for the closed alpha on epic. I could grab you a key if you want there are 3707 keys left as of this morning.


yea but i stopped after they nerfed it so never got to experience that op funness just because Zan… ooohhh :open_mouth: you’re talking about a new BR game and not a class in GD … :flushed:
carry on then

(only half kidding, the first thing that jumped into my head was the spellbreaker class in GD, dang i think i might have that game stuck in my brain lately :blush:)

no clue about Spellbreak, looks sorta like a beefed up Dark Messiah :thinking: (the “only” magic pvp game i’ve had an experience with:man_shrugging:) -which was pretty enjoyable for a moment


Thank you for the offer…already have access, just not sure if i can tear myself from Apex.


Not a problem. I personally haven’t tried it but i watched Lirik play it once. The combos u can do are pretty cool. Like he had a poison/chaos gauntlet and a wind one each have their own spells but you could mix them to make a poison tornado.


@Animosity so tried out notmycar got to only play most of a round until the game crashed, But Its pretty decent its a new take on BR you drive a car and pick up guns and armor like other BR’s but this time as a car and it has other popular BR things like Battlepasses & so far the only real negative it has is server stability and some game performance issues but unlike some other BR’s i don’t think this game will get a big player base it’s fun but its kinda casual it’s something you play when you want a breather from playing a more Competitive BR like APEX or PUBG, I might play it through out the week and see how things go but so far I’ll rate it a 6.5/10, Its also in EA so i do expect more content and modes in the future but its quite decent at launch but nothing to write home about.