These here are my thoughts alone from the very little I understand. Keep in mind I didn’t watch the YongYea video because I generally don’t really like those gaming news channels much.
I haven’t even heard of this game at all. Either it shows I don’t catch up to the latest gaming trends and whatever (ironic) or it really was some badly marketed game in hindsight. I’m all for expanding their business horizons I guess if it means survival (Amazon does not really earn a profit from the e commerce platform as far as I can tell) and hopefully they can learn something from this. Multiplayer games, free or otherwise, are a huge risk with every COD selling like hot cakes, CS:GO becoming free to play not too recently not to mention the other types of genres like MOBAs.
Seeing the Amazon Games lineup most of them so far according to the Wikipedia article are mostly mobile games, which is not necessarily a bad thing mind you, but going from there to multiplayer seems (again, seems) like a huge stretch. It’s great that they take some risks. Their other stuff they own and run like Amazon Prime and Web Services are used widely so clearly something is up with this gaming venture.
Even though we live in a post EGS and Stadia world where people argue that competition isn’t always a good reason to start a gaming venture only to fall and get massive backlash, I still think that if Amazon leaves the gaming business it might be a loss, however little it may seem. I don’t usually like to wish for a business to fail because they made something I don’t like and because it becomes too tiring to participate in it regularly. Sure, AAA studios shoot themselves in the foot with scummy practices and produce sub par games, but I just hope that if it wants to succeed, maybe they could take a step back and either go back to mobile games for a bit before a new medium sized, less risky project surfaces or maybe they can help fund indies and stuff.
It’s a lot to take in, but this is just me rambling on what little I observe anyway, so some of these things are not so accurate anyway.