“There are over 15 individual sale events included on this page, but the highlights are the 60% off DC sale (with promo code DC60), a sale on over 400 Marvel comics, and BOGO Image titles with promo code IMAGE.”
https://www.comixology.com/SDCC-Sales/page/19075
I used to go to these things when it wasn’t popular and people made fun of you or “rolled their eyes” for going.