I mean, it definitely depends. In something like Heroes of the Storm(a game i have 500+ hours in at least) i usually find my favorite podcast or else i’ll find some good background jams while playing.
If the game is new, i’m ofcourse all ears for whatever it tells me. Music, dialogue, SFX, ambiance.
Especially if the core appeal is story or atmosphere based.
Like Telltale games, Oxenfree, or Witcher 3.(just the most recent examples on the top of my head)
That’s my take, more or less.