who cares about subs, it’s all about views, and followers, “media presence” of which Ninja, (as far as i’m aware) is the biggest, at least the one constantly being propped up in media -i don’t see shroud mentioned 24/7 by "awmagahw Xinsertninja did something"
and no, that might be the reason it has sustained popularity, but that’s by no means why it became popular, no one knew it existed, they would have kept playing fortnite or checkers.
and that’s where i disagree,
the game and product might being different (and better than heights) to “hold” them, but the massive numbers they got in initially is purely because of that.
you suddenly get 50mill people aware you exist, doesn’t really matter those “5mins” if you are good or bad, now people check you out. If you are good, sure you will last, and get more millions increase per week, like they did, but the game had been DOA if not for that concerted stream marketing, and it was imo pretty smart of Respawn to make sure their game wasn’t overly hyped, but came sorta as a surprise from the sidelines