i’m not even gonna argue the numbers or celebrity status, we both know in the streaming space Ninja is “the” biggest atm even if Lirik is the "grandad of BR"
furthermore Apex has little to no marketing going for it, EA basically propping Anthem up the traditional way blocking out Apex in the way so that the game even existing and “being out” was a surprise to so many -that’s it’s even been mentioned by people in the industry the lack of Apex pre-launch marketing was a bit strange
then combining it with the massive move of blanket covering all the top streamers, yea you bet it had a major impact
and ofc, had the game been utter shite, it would not have sustained it, like Radical Heighs, but you’re also not naive enough to think that when Ninja (or lirik) streams something with (paid)“enthusiasm” that it’s not gonna massively boost the influx of numbers, -and it’s the influx they’re banking on initially. Because if you get enough, then there is a greater chance they’ll stick around even if your product is only half decent *coughPUBG*cough. Radical Heights didn’t do too well on the numbers(compared), despite their attempted pr, and being a “rip off”+poor product didn’t help.
But yea, Apex had nearly 0 marketing, ofc it’s basically the streamer PR that made this product what it is -no one even know it existed otherwise, the fact it’s good only helps it, but no doubt wouldn’t have been enough to make it what it is without the assistance of stream marketing
and again, “Ninja doing anything” is a thing, and will increase the numbers massively, even if just temporary. It’s an old concept proven time and time again… How the hell do you think Poop in my soup got so popular without certain people doing lets plays of shitty or meme games that would otherwise have flown completely under the radar.
So when it’s done with a real game, ofc it boosts numbers even more, and is exactly why companies are rolling out the marketing mullah so much more and more in their direction, because it has a real impact.
Again, Apex had almost 0 visibility before streamers because EA was almost scared, that’s why they banked all the E3-to now traditional marketing on Anthem (hindsight 20/20 ) -so yes this one is definitely on streamers+paid promotions, because people didn’t know it even existed; because EA didn’t really want us to(they wanted us to buy Anthem which would be a success).
and my whole point was that BF V was such a dumpsterfire for EA that even with paid promotion, “wonder if it would still be at a loss”/“might be too late so save even with popularity boost”? -because that game already has its past now.