We want to let you know about few changes: (1) We’re adding a new functionality - GOG Direct to Account that will enable partnered platforms to activate, directly on your GOG.COM account, content purchased via these selected third party platforms
You might be able to find the updated parts somewhere here if you want to go digging.
Here it is.
Direct to Account Distribution
6.8 We have a direct to account distribution feature (we’ll call it ‘GOG Direct to Account) where distribution platforms who partner with us would be able to sell games or other content to you, where you could choose for that game/content to be automatically activated within your GOG account, without the need to redeem any codes. Just to be clear, the whole purchase process is handled by the other platform, so in case of any issues with the purchase process please speak with them directly. We say a little bit more about this in the Refunds and Returns section below. Of course, anything connected to our platform’s services is still our responsibility.