Well it’s clearly labeled 2017 so it isn’t new and it’s not a meme because a meme is
The point of memes themselves is to be a repeated behavior and that’s not happening here. Maybe at a stretch “making up news stories” could be a meme and make this the result of meming.
But, I hear you say…
Which is just skirting the popular bastardization by the throngs of “normies” who invaded meme-culture failing to understand it and subsequently ruined it. If we accept this definition then the word loses all meaning and we should just call them jokes, they’re visual jokes or plain told jokes in the case of twitter/tumblr post screenshots or “greentext”. Everything anyone ever posts to anything on social media gets called a meme by someone and they’re almost always wrong.
The best modern expression of memes today I begrudgingly accept is the formulation of bizarre or amusing hypothetical situations with or without a reaction appended. Amusement often derived by how unthinkable the situation is or the mundanity of the response that it makes the proposed situation seem even more extreme by comparison. Alternatively the opposite is also often presented, mundane every day occurrences given an over reaction to the point of ridiculousness.
These are memes because they’re a creative output that follows a pattern repeated by enough individuals within a community.
Anyway this is a news story, fake though it may be.